Get ready for Instagram to become your new favorite multitasking companion. The platform is currently testing a Picture-in-Picture (PiP) feature for Reels, which is designed to integrate seamlessly into your daily workflow by letting you watch videos while you use other apps.
This upcoming feature will transform how you use the app. Instead of being a destination you have to dedicate your full attention to, Instagram will allow its video content to accompany you as you move between tasks. A small, floating window will keep your Reel playing, whether you’re sending an email or checking the weather. This is currently being trialed with a limited user base.
For creators, this means their content can become a more persistent part of their audience’s day, leading to deeper engagement and longer watch times. User control is a priority, so a simple toggle to disable the feature will be included.
This evolution into a multitasking companion is supported by the release of a new, native iPad app. The optimized tablet experience makes Instagram a more powerful and pleasant tool for both entertainment and information gathering on a larger screen.