WhatsApp is introducing a new feature that will allow users to communicate without needing to reveal their phone numbers, enhancing privacy for its global user base. The key update, which is set to be available worldwide later this year, enables users to reserve unique usernames. This means individuals can share a username instead of their phone number when initiating conversations.
To reserve a username, users need to update their WhatsApp app and navigate to Settings > Account > Username. Notifications will be sent to alert users when this feature is accessible in their specific region. Unlike many social media platforms, WhatsApp will not have a public directory for username searches. Only those who know the exact username will be able to contact a person, minimizing the risk of spam and unwanted messages.
In addition to usernames, WhatsApp is introducing an optional username key for users to share, giving them further control over who can initiate chats with them. While the introduction of usernames provides an additional layer of privacy, they remain optional, and users can continue to use their phone numbers if they prefer.
This update is particularly beneficial for creators, businesses, and organizations that aim to maintain a consistent identity across services offered by Meta Platforms. With this feature, users might have the opportunity to reserve matching usernames across different platforms where available, aiding in brand consistency and recognition.